Are you using (or considering) a Google AdWords Pay-per-click (PPC) advertising campaign to help bring more traffic directly from Google?

I started using PPC before 2000 when it was offered only by GoTo.com (which later became Overture.com, which later was swallowed up by Yahoo).

Minimum bids were only 5 cents, and it was so easy to set up an ad that every website owner joined the bandwagon.

Unfortunately the PPC landscape is very different now. Once Google started offering it, the rules changed completely and continue to change on a regular basis.

If you're an online advertiser and feel as if you're spending too much money, you're not alone. You probably are!

Unfortunately Google is able to make a ton of money convincing small business owners that AdWords is a simple-to-use, turn-key ad system. It's not.

It's true you're not charged unless someone "clicks through" to visit your website. But what Google isn't telling you is that they have actually rigged their system to enable you to FAIL! I can prove this.

As a Search Optimization Marketer first and foremost, it's not just PPC but search marketing that I focus on for my clients. Often, there are minor tweaks that can be made to improve your website's search engine visibility, as well as usability to improve your visitors' experience.

Why pay for clicks if your visitors are just clicking the Back button?

Let me review your site, and I guarantee I'll be able to find at least one usability problem that might be getting in the way of conversions. Don't feel bad. We all need a fresh pair of eyes to evaluate things.

The sad fact is that most websites are missing the boat in their efforts to convert a visitor into a customer.

Maybe you don't need a redesign, just some tweaks.

I'm happy to save you some money if the cure is NOT an expensive overhaul. Removing usability / navigation obstacles, cleaning up grammatical & spelling errors will help more than you know.

You may not be targeting the correct niche or keywords. I want to help you zero in on your true niche market, and add some professional copy that speaks directly to that niche market's needs. Voila! You'll be amazed at the difference.

I would be glad to offer a free site review & PPC management consultation.

As a Search Optimization Marketer since 1999, I have never tried to sell people any Internet Marketing services they don't need. Period.

I'll use our phone consultation to determine whether I will be able to get inside the head of your target market. If not, I'll refer you to another PPC Manager or Search Optimization Marketing pro.

No BS and no pressure. I'll simply outline your options so you can figure out your most cost-effective priorities.

Don't let another miserable day of poor website conversions go by. Contact Lorelle Smith today!