Looking for some help driving traffic directly from Google?  you're in the right place.

Google traffic: It's become the holy grail — a frustratingly just-out-of-reach brass ring for so many website owners.

I'd be glad to help you nab that elusive brass ring. But let's see if we can shift your goal for 2008 from "maximum traffic" to "maximum conversions."

Keep your eyes on the prize! Conversions are what you're ultimately seeking.

I know it's tempting to put ALL your efforts into driving traffic. After all, isn't the standard conversion rate less than 2%?

No! If you are seeing a 98% failure rate, something is wrong with your website.

So before you start advertising in pay-per-click programs like Google AdWords, let our sister site, Conversionsmith.com, conduct a basic Conversion Obstacle Analysis™ to find all the problems that might keep your prospective customers from becoming your customers.

When your site is ready for prime time, you can use Google AdWords for an instant traffic boost while we work on your "organic" (free) search engine traffic and rankings. With pay-per-click you have more incentive to find and clear all your site's obstacles to conversions. Google provides great conversion-tracking tools.

If you're looking for SEO services, consider doing PPC first instead of last.

Once we learn via PPC which keywords bring in your true target customers, we can then optimize your site (SEO) with the same phrases.

But because a lot of clients come to us after they've lost a pile of money advertising in Google (and, unbeknownst to them, all those websites that exist only to show Google ads), well, because

often leads to failure for the average website owner.

Most are desperate for a first-page ranking in Google and know that nowadays the fastest route is via PPC: You have to pay to play.

Plus, Google entices you with the promise that you won't pay unless someone clicks. Free advertising!

So you set up a quick ad campaign to test the waters, and whaddaya know, you start getting instant, massive traffic to your website!

Then elation quickly turns to confusion. What happened?

Two things: Your PPC program attracted mostly the wrong clickers, while your website didn't woo the targeted clickers — those who would have bought from you!

The sad fact is that most websites simply aren't designed for the purpose of converting a visitor into a customer. Often, however, the cure is NOT a redesign. Sometimes all you have to do is remove some usability obstacles, clean up the grammatical & spelling errors, get some professional copy that speaks directly to the target market's needs, and voila! Success will no longer elude you.

And in the process, your search engine rankings might even improve — which can actually enhance the performance of your PPC ads.

Even if you're absolutely positive your website is in top shape to convert, if your PPC ad campaign does not seem to be paying off, arrange for a free site review & PPC management consultation.

You have our word on it: We won't try to sell you what you don't need ... we'll simply lay out your most cost-effective options and let you decide.

Don't let another miserable day of poor conversions go by. Contact us today!