Are you paying for ads on search engines like Google, but your ad campaign is barely breaking even? If so, you've come to the right place for help. As the Ad Wordsmith, I help search-engine advertisers to spend less, yet get better results.

You're not alone! The problem is that the search engines promote pay-per-click advertising (PPC) as a foolproof, self-service system: Pop in your keywords, write your ad, and wait for the money to roll in.

When you realize it's quite a bit more complicated than that, it's time to stop trying to do it all by yourself and get help optimizing your ad campaign.

Is your answer yes to any of these?

• Your chosen keywords are costing a small fortune to bid on.
• Your ads don't stand out from the competition's.
• Your "quality score" is low.
• Your ads don't always show on the first page of search results.
• Your website is poor at converting clicks into sales.

If you're like most PPC advertisers, you are paying way more than you should — and receiving visitors who aren't even good prospects in your target market.

Meanwhile, Google and the other PPC search engines are getting richer at your expense.

This is where I come in. I'm a keyword expert and pay-per-click ad specialist.

A good PPC manager will actually save you money in the long run by:

• Finding closely targeted keyword phrases that are more cost-effective to bid on,
• Writing attention-getting ads that prequalify customers,
• Optimizing landing pages to increase quality score, and
• Improving your website's ability to convert customers.

After I set up or restructure your pay-per-click ad campaign for you, it doesn't end there. As a bonus, I provide PPC coaching so you can learn whatever you don't already know. That way, if you wish to take over the day-to-day PPC management tasks you'll do so with confidence, knowing your online ad campaign is set up for optimum performance.

I hope to hear from you soon!